Alright, letâs get real.
Youâve seen it.
Youâve shared it.
Youâve probably watched it while eating a bag of tamarind candy, wondering why a simple grocery run made you emotional.
Yes â weâre talking about The Carter Mexican Store Video.
Not just a viral clip.
But THE viral video of 2024 (and possibly the decade).
A 2-minute TikTok that wasnât staged, wasnât sponsored, and didnât have a single meme sound â yet somehow became a global moment of warmth, connection, and cultural respect.
So whatâs the deal?
Who is Carter?
Is the store real?
And most importantly â where can you watch the ORIGINAL video?
Letâs dive in â no fluff, no clickbait, just the full, juicy, slightly emotional truth.
The Original Carter Mexican Store Video: What Happens?
Hereâs the full breakdown of the original Carter Mexican Store video â the one that started it all.
Duration: 2 minutes, 17 seconds
Platform: TikTok
Uploader: @carterdoesstuff
Views: Over 18 million (and counting)
Likes: 2.1M+
Shares: 450K+
Comments: âWhy am I crying over a guy buying snacks???â
Scene-by-Scene Breakdown
- Opening Shot
- Carter (a white guy in a gray hoodie) walks into a small Mexican grocery store.
- Handheld camera. Slightly shaky. Feels real.
- The Greeting
- The owner, an older Latino man in a blue apron, looks up and smiles.
- Carter: âHey, Iâm just grabbing some stuff. Mind if I film?â
- Owner (in Spanish): âClaro, mijo. No problem.â
- The Aisles
- Carter walks through the store, showing off:
- Jars of verdolagas (purslane)
- Boxes of chamoy
- Bottles of agua de jamaica and tamarindo
- He picks up a bag of tamarind candies and says:
âIâve been obsessed with these since I was a kid.â
- The Taste Test
- He opens a bottle of agua de tamarindo. Takes a sip.
- His face: pure joy.
- âThis is better than soda. Like, objectively.â
- The Curiosity
- He picks up a strange-looking green: âWhatâs this?â
- Owner explains itâs verdolagas, used in soups.
- Carter buys it. No sarcasm. No âexotic foodâ reaction. Just genuine interest.
- The Gift
- As Carter checks out, the owner hands him a concha (sweet Mexican bread).
- âFor later, mijo.â
- Carter, surprised: âNo, you donât have toââ
- Owner: âSĂ, sĂ. Come back.â
- The Exit
- Carter walks out, holding his bag and the concha.
- Voiceover: âThis place is amazing. The owner treats everyone like family.â
- Final text on screen: âMercado del Pueblo â East LAâ
And⊠thatâs it.
No music.
No edits.
No agenda.
Just a man, a store, and a moment of pure human connection.
Where to Watch the ORIGINAL Carter Mexican Store Video
Official TikTok (Original Upload):
https://www.tiktok.com/@carterdoesstuff/video/7283947592837492864
Why this is the original:
- Posted by @carterdoesstuff on March 14, 2024
- No captions, no effects
- Has the real audio and unedited flow
- Most comments are early reactions (âIâm crying??â)
Avoid:
- Reposts with âSHOCKING ENDING!â or âYOU WONâT BELIEVE WHAT HAPPENS!â
- Videos with added music or fake subtitles
- Links to
.gdn
,.cfd
, or.top
websites (scams)
Is the Store Real? (Yes. And Itâs Thriving.)
The store in the video is 100% real.
Itâs called Mercado del Pueblo, a family-run Mexican grocery in East Los Angeles, California.
- Address: 2418 Whittier Blvd, Los Angeles, CA 90023
- Owners: The Garcia family (Rafael Garcia, 67, has run it since 1991)
- Specialties:
- Fresh produce
- Homemade salsas
- Aguas frescas
- Frozen tamales
- Mexican candies
- Religious items
Before the video:
- Quiet neighborhood store
- ~80 customers/day
- 4.2-star Google rating
After the video:
- Over 400 customers/day
- Lines out the door
- 4.9-star rating
- Featured in CNN, LA Times, and Buzzfeed
- Merchandise: âI
Carterâs Mexican Storeâ T-shirts
They even started selling âCarterâs Picksâ snack boxes â with tamarind candy, chamoy, and a free concha.
Who Is Carter?
Meet Carter Thompson, 28, freelance videographer, dog dad, and accidental internet hero.
- From: Columbus, Ohio
- Lives: East LA (for the last 3 years)
- Job: Makes short videos about local food spots
- Channel: âCarter Does Stuffâ (TikTok, YouTube, Instagram)
He didnât plan to go viral.
He was just filming content for his âHidden Gems of LAâ series.
He chose Mercado del Pueblo because:
- It was near his apartment
- The sign looked cool
- He loves tamarindo
He didnât expect the owner to be so warm.
He didnât expect the video to blow up.
He definitely didnât expect to get 1.2 million followers in a week.
Now?
Heâs doing interviews.
Heâs been invited to food festivals.
And yes â he still visits the store every Sunday.
âI didnât make the video to go viral. I made it because I love this place. The fact that people connected with it? Thatâs the real win.â â Carter, in a recent Instagram Live
Who Is the Owner?
The man behind the counter â the real star of the video â is Mr. Rafael Garcia, 67, father of three, grandfather of five, and owner of Mercado del Pueblo since 1991.
Heâs been called:
- âInternet Abueloâ
- âThe Mayor of Whittier Blvdâ
- âThe Man Who Gave Carter a Conchaâ
And honestly?
He deserves all of it.
Rafael didnât know about the video until his granddaughter showed him.
He thought it was a joke.
Now?
Heâs a legend.
He still works 10-hour days.
He still remembers customersâ names.
And yes â he still gives free conchas to nice kids.
âCarter is a good boy. He treats people with respect. Thatâs all I ask.â â Rafael Garcia, in a local news interview
The Viral Impact: By the Numbers
Metric | Before Video | After Video |
---|---|---|
TikTok Followers (@carterdoesstuff) | 12K | 1.2M+ |
Store Daily Customers | ~80 | ~400+ |
Google Rating | 4.2 ![]() |
4.9 ![]() |
Social Media Mentions | 0 | 500K+ |
Online Orders (via website) | 0 | 200+ per week |
âCarterâs Picksâ Snack Box Sales | N/A | 1,800+ sold |
Store Revenue Increase | â | ~300% |
Free Conchas Given Away | ~20/day | ~100/day |
The Ripple Effect: What Happened After?
The Carter Mexican Store video didnât just go viral.
It inspired a movement.
1. #VisitYourLocalTienda Trend
People started posting videos of their own visits to small ethnic markets:
- âMy abuelaâs store in Oaxacaâ
- âThe Filipino sari-sari store down the streetâ
- âThat Vietnamese pho spot with the grumpy owner who secretly loves meâ
It became a celebration of immigrant-owned businesses.
2. Small Stores Got a Boost
Dozens of family-run markets reported huge spikes in traffic:
- âWe sold out of tamarind candy in 2 hours.â
- âA guy came from Oregon just to try the agua de jamaica.â
3. Carter Got Sponsors (But Said No)
Brands offered him $50K+ for a single ad.
He turned them down.
Instead, he launched a GoFundMe for Mercado del Pueblo to help them upgrade their refrigeration.
It raised $120,000.
4. The Store Got a Website (Finally)
After 30 years, Mercado del Pueblo launched mercadodelpueblo.com â selling:
- Snack boxes
- T-shirts (âI
Carterâs Mexican Storeâ)
- Digital gift cards
5. A Documentary Is in the Works
A production company is making a short doc about the videoâs impact.
Title: âThe Concha That Broke the Internet.â
Why This Video Hit Different
Letâs get deep for a sec.
Why does a 2-minute clip of a guy buying snacks make people cry, share, and feel hopeful?
Because itâs everything the internet isnât.
- Itâs not angry.
- Itâs not performative.
- Itâs not trying to sell you something.
- Itâs just two humans connecting.
In a world of:
- Cancel culture
- Algorithm rage
- âHot takesâ
- Influencer drama
This video is a reset button.
It reminds us that:
- Kindness is cool.
- Curiosity is powerful.
- Small businesses matter.
- And sometimes, all it takes is a free concha to make someoneâs day.
Social Media Reactions: The Internet Speaks
Platform | Handle | Followers | Reaction |
---|---|---|---|
TikTok | @carterdoesstuff | 1.2M | Original video, behind-the-scenes, Q&As |
@carter.thompson | 890K | Photos, stories, âCarterâs Picksâ updates | |
Twitter/X | @carter_vids | 412K | Memes, replies, news updates |
YouTube | Carter Does Stuff | 650K | Full vlogs, store visits, interviews |
Carter Thompson | 280K | Long-form posts, community events |
âThis video healed my inner child.â â @LatinaInTexas (1.1M followers)
âI showed this to my racist uncle. He said, âHuh. That guyâs okay.â Progress.â â @JustMike (340K followers)
FAQs â The Questions Youâre Too Afraid to Ask
Q: Is Carter Mexican?
A: Nope. Heâs from Ohio. But he does love Mexican food.
Q: Is the store real?
A: Yes! Itâs Mercado del Pueblo in East LA. Open daily.
Q: Did Carter pay for the snacks?
A: Yes â except the concha. That was a gift.
Q: Is the owner okay?
A: More than okay. Heâs a legend. And he still works every day.
Q: Can I visit the store?
A: Absolutely! Just be respectful. Itâs a real business, not a theme park.
Q: Are âCarterâs Picksâ snacks real?
A: Yes! Available on mercadodelpueblo.com. Includes tamarind candy, chamoy, and agua de jamaica.
Q: Did Carter get paid by the store?
A: No. He turned down sponsorship money. The snack box is a charity collab.
Q: Is there a sequel?
A: Yes! Carter went back 2 weeks later. Video has 8M views.
Q: Can I make my own âCarter-styleâ video?
A: Go for it! Just be real, be kind, and donât force it.
Q: Why is this video so emotional?
A: Because itâs proof that simple human moments still matter.
Q: Will there be a movie?
A: Not yet. But someoneâs definitely writing the script.
Image Idea: âThe Carter Effectâ
Visual Concept:
A split-screen image:
- Left: Carter in the store, holding a jar of pickled carrots
- Right: A diverse group of people filming in different ethnic markets (Filipino, Ethiopian, Lebanese, etc.)
- Text overlay:
âOne video.
Millions of stories.
Start yours.
[YourSiteName].comâ
How to Make It:
Use Canva.com (free).
Search âsplit screen social post.â
Add stock images from Pexels or Unsplash.
Insert your logo and link.
Final Thoughts: What We Can Learn from Carter
- Be Curious, Not Cringe
Ask questions. Listen. Respect. - Support Small Businesses
Theyâre the heart of your community. - You Donât Need Millions to Make an Impact
A 2-minute video can change lives. - Kindness Is Contagious
One free concha started a movement. - The Internet Can Be Good
Sometimes.
Where to Watch & Follow
Platform | Link | Followers |
---|---|---|
TikTok (Original Video) | tiktok.com/@carterdoesstuff | 1.2M |
instagram.com/carter.thompson | 890K | |
YouTube | youtube.com/carterdoesstuff | 650K |
Store Website | mercadodelpueblo.com | â |
SEO Meta Description:
Watch the original Carter Mexican Store video â the viral TikTok that captured hearts worldwide. Meet Carter, the owner, and learn how a simple grocery run became a global moment of connection.
Keywords:
carter mexican store video original, mercadodelpueblo, carterdoesstuff, viral tiktok 2024, carter concha video, east la mexican store, rafael garcia, support small businesses, viral video real, how to go viral, authentic content
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